From the magazine: Hitting the high street
The following is an article from the latest issue of the CHICKS Magazine. The UK's most…Read more
Last week, we challenged local Exeter businesses to compete in the inaugural CHICKS Superstar Games. The event was sponsored by Ashley House Printing Company and held at Princesshay in Exeter City Centre on Tuesday 17th September.
Teams were headed up by Smart Estate Agents, Attention Media, KTA, Air Marketing, plus a mixed team of people from various businesses across the city. The teams went head-to-head in classic heats of the three-legged race, egg and spoon race, obstacle course, and a Shrek-themed relay in an effort to raise local awareness and funds.
So far this year, we have provided free-of-charge respite breaks to over 400 children living in some of the UK's most vulnerable and deprived situations. This includes those living poverty, young carers, victims of abuse and young people coming to terms with losing a loved one.
We were inspired to hold the Superstar Games to find new ways to connect with businesses in the Exeter area, creating new opportunities to nurture existing and future partnerships. We wanted to show how important it is to take time to just have fun with one another, and to give local businesses the chance to make their own happy memories at the end of a busy summer.
Team captains had been showcasing mock-training sessions across social media over the last few weeks, but after an action-packed evening with every team having their eyes on first place and multiple groups facing penalties for rule-breaking, MC Ian Dunston declared Air Marketing the victors. The games closed with celebratory drinks hosted by Artigiano.
CHICKS respite breaks allow children to have much-needed time to relax, find new friends and spend essential time away from their otherwise challenging situations. This year, we need to raise £1.8 million to continue providing our services. Events like the Superstar Games help us enormously in reaching this goal, by raising awareness and engaging with the teams, their wider network and onlookers at the event.
Caroline Burkie, Director of Fundraising for CHICKS, said:
“We can’t thank the Exeter business community enough for taking the time out to take part in this event, sharing their excitement online and getting stuck in with the Superstar Games. This was a new event for us and we have been humbled by the amount of enthusiasm and drive from the teams wanting to get involved and show their support. Every opportunity counts when it comes to funding our essential respite breaks, and being able to forge new pathways to connect with the community is something we are very keen to continue doing.”
We are currently looking to expand our partnerships throughout the Exeter area. If you're a business seeking to learn more, contact firstname.lastname@example.org.