From the magazine: Hitting the high street
The following is an article from the latest issue of the CHICKS Magazine. The UK's most…Read more
We are thrilled to announce that CHICKS has joined Advent of Change for a second year running, as part of a unique children’s advent calendar for Christmas 2019 alongside 23 other charities.
In 2018, the celebrity-endorsed social enterprise Advent of Change launched the first-of-its-kind charity advent calendar, which supported 24 charities including CHICKS. By the end of the year, the movement had raised £100,000 and even received an award from the Prime Minister in recognition of outstanding contribution to charitable causes.
This year, the main calendar is returning alongside four brand new products, including a braille calendar and a year-round wallchart, which will benefit a total of 72 charities. Here at CHICKS, we are proud to join the Advent of Change movement again for 2019, as part of their new Children's Advent Calendar.
Each day of this alternative advent calendar represents a 50p donation and describes how that gift could be used, giving the recipient a feel-good feeling when seeing exactly how they've helped – from feeding the hungry, to looking after animals from around the world. Donations to CHICKS will help to give more vulnerable children and young people in the UK the respite break they so desperately need.
The calendar is designed for everyone to enjoy and understand. Each door features a coloured shape to help little ones find the right one, plus child-friendly language is used throughout, showing younger family members that they have the power to make a difference. There is also a minigame to find hidden reindeer over the month.
The Children's Advent Calendar is available to buy online via the Advent of Change website and John Lewis & Partners, plus John Lewis and Waitrose stores across the country. The calendar costs £16.95, with over 70% of the sale price of this product going directly to charity – 50p to each charity per calendar.
Advent of Change started with one person and a little idea: to take a product built to receive, and reverse its purpose to give instead – an idea that quickly captured the imagination of many others. The innovative social enterprise caught the attention of John Lewis & Partners, who this year will again be stocking the calendar in stores throughout the country and online.
Dan Cooper, Partner and Head Christmas Buyer at John Lewis & Partners, commented: "In my role, I get to see some really interesting and exciting new products, but the Advent of Change advent calendar really stood out to me as an incredibly innovative way of giving back during the festive season. The original was a huge success with our customers last year, so we're really excited to announce new additions to the collection this year, including a year-round wall calendar and one for children."
Advent of Change has also secured a number of exciting endorsements from household names such as Sir Richard Branson, Joanna Lumley OBE, Greg James and Lawrence Dallaglio OBE.
This year, 27-year-old founder Kristina Salceanu hopes to more than double the amount raised last year, helping a total of 72 charities. She said: "Advent of Change began with one simple idea: to give the gift of giving at Christmas. That small idea has captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world."
"We're a non-profit with a mission: to help make the world a more fair, equal and sustainable place. We aim to create the world's kindest products, and we are extremely proud to be representing CHICKS again in 2019!"